Four moves, from first call to signature.
Four moves, each one feeding the next: a list of companies, a lead backed by evidence, a call that is ready to make and a call that ends with a result. Below each move you find when a partner needs it, what we saw on the field and what your team sees on screen. It works on the business customers you already serve and on new prospects, from the small firm to the large enterprise.
Use case 1 · Lead generation co-worker
Find the companies worth calling
When you need it
Operators and ISPs come to us with a base of thousands of business customers and no way to decide whom to call on Monday morning. Security sells reactively: only when a customer calls with a problem, never before.
What it does
We start from your ideal customer and turn it into concrete criteria: number of employees, revenue band, sector code and area. The lead generation co-worker searches company databases with them, both for new prospects and to segment the customers you already serve.
What you get
A list of target companies, filtered on your profile and ready for the next move.
Use case 2 · Lead generation co-worker
Every lead starts from evidence, not a guess
When you need it
Sales teams that already do outbound, cold calls, cold emails and webinars, and want the first call to open with a fact about that company instead of a pitch. And operators whose internal security check exists but is slow, so reps stop asking for it.
What it does
The co-worker looks at each company from the outside, the way an attacker would, using public data only and touching nothing: the website and the technology it runs on, the public perimeter IPs and the services exposed on them, DNS and email protection, company credentials in data breaches. Every issue it finds is matched to the product in your catalogue that fixes it.
Generic cold calling doesn't work: 73% of B2B buyers avoid suppliers who send irrelevant messages. Gartner, press release, 25 June 2025 (632 buyers)
What you get
An Evidence Qualified Lead: a customer with a verifiable reason to call and the right product from your catalogue already matched. It is the opposite of a generic campaign.
Stolen credentials (22%) and exploited vulnerabilities (20%) are the top entry points for attacks. Verizon, 2025 Data Breach Investigations Report
Use case 3 · Sales co-worker
Before you call, you know what to offer
When you need it
Partners whose reps are not security experts: the inside sales desk that handles renewals, the junior salesperson, the agent who today has to bring a presales engineer to every meeting. And partners whose catalogue is wider than security, with cloud, backup or a virtual switchboard in it.
What it does
The sales co-worker adds what only you know to the public signals: contracts, active services, usage and tickets. It matches the customer against your catalogue, decides whether to start from the end product or from a door opener, and writes the script your rep follows on the call.
Analysis
Before you call, you know what to offer
Public signals and the data only you hold become one customer sheet, with the opportunities in order of priority and the reason behind each one.
Door opener
Not ready yet? Get a foot in the door
Door opener: the first service
- · Easy to offer as a first service
- · Low cost
- · Brings new data to sell the next services
Two door openers
- Recurring Vulnerability Assessmentmonthly report on website, domain and data breaches
- Continuous data breach monitoringalerts when exposed company credentials surface
When the customer is not ready, the first service gets you in. It brings in new data, and the new data brings up the needs that lead to the end products, where you earn margin and loyalty. The signals decide: sometimes the right product is already the end one.
Script
Even non-technical reps can lead the call
For inside sales and junior salespeople, no technical skills needed. Four moves take the call from the signal to the need: the hook, who connects and how, the data that matters, the cost of downtime. It closes on the end product or on the door opener.
This is the use case most partners start from.
What you get
Your rep knows who to call, what to offer and how to run the call, even without technical skills. The call ends with the end product sold, or with a door opener that leads to the upsell.
Sellers who work with AI at their side are 3.7 times more likely to hit their quota. Gartner, press release, 16 September 2024
Use case 4 · Sales co-worker
The customer objects. The script adapts in real time
When you need it
Teams that want every call to end with something: a contract, a first service activated, or a meeting booked with the expert. And sales managers who want to see what the rep said, what the customer objected and what came next, without asking for a report after the call.
What it does
Your rep makes the call and the co-worker listens in the background, without interrupting. It handles objections and technical questions with simple answers built on the customer's own data, and it updates the script as the conversation moves, suggesting the next move.
What you get
Every call ends with a result: a contract closed on the phone, a door opener activated at once, or a meeting with the expert booked for a project.
See the four moves on your own customer base
We run the demo on your portfolio, with your service catalogue and your brand.
Book a demoPrefer to read before the demo? How a Tier-1 European Telco took cybersecurity sales from one expert to its whole sales team: the anonymised case study, as a PDF.
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